Speaker Spotlight: Melanie Babcock

As you may know, we've got a Town Hall discussion scheduled for Day 1 of Blogalicious that promises to be a very intriguing and informative session. "Marketing to Women of Color: The Real Deal" will be a discussion between a group of marketers and a group of women of color bloggers with audience participation that we hope will help uncover some of the roadblocks between the two groups and hopefully lead to an action plan to help further integrate women of color in the blogosphere.

Today's spotlight is one of the marketers on that panel - Melanie Babcock, Senior Vice President for Digital Strategy and Services with MS&L. Here's a little more about Melanie:

"Melanie is an interactive specialist with 13 years of interactive/web consulting expertise. She is responsible for helping clients develop and deliver innovative, high-impact digital communications solutions to meet their business and communications objectives. Some of her most recent work includes developing digital communications programs for Best Buy, The Home Depot, Governor’s Office of Workforce Development and Equifax.

Melanie brings a wealth of interactive and digital media experience to her clients. Before joining MS&L, Melanie was the Director of Interactive Strategy at an international PR agency where she helped build their interactive and social media practice including a blogger relations and social networking/community practice. Here she worked on several clients including Kodak, Frito-Lay, Kids II, Lenovo, FedEx and Wendy’s.

Melanie lives and breathes the digital and social media space. She is a born entrepreneur, who enjoys delighting clients with creative interactive marketing and social media solutions. Melanie earned her MS in Information Systems from Ball State University and a BS in Kinesiology from the University of Michigan."

We're looking forward to hearing from Melanie!