Blogalicious on The Chatterbox Show

The Mamalaw ladies (the founders of Blogalicious) will be live on The Chatterbox Show tomorrow, Monday 9/14 at 10am EST. If you have questions or comments about the conference, or just want to call-in and let us know how excited you are, we'd love to talk with you.

The show, hosted by Chatterbox Christie, is called:

Blogalicious 09: Everything You Wanted to Know (but were afraid to ask)

And while we hope that you do call-in with questions for us, we want you to know that we are always accessible to you. We created this conference for you and we've tried our best to listen to your ideas and concerns and incorporate them into our conference planning.

So, we look forward to chatting with you tomorrow. But if you want to reach out to us off-air, please feel free to Tweet or Email us anytime.

On Twitter:
@blogalicious09
@justicefergie
@justicejonesie
@justiceny

Email:
info@blogaliciousweekend.com
contactus@blogaliciousweekend.com

Sincerely,
Justice Fergie, Justice Jonesie & Justice Ny

Bloggers' identities may be revealed

I stumbled across this article in my internet travel today and wanted to share it with you; of course, this doesn't really apply to any of you because we all blog with integrity! But I wanted to pass it on:

Google reveals blogger's identity after Vogue model's 'skank' insult.

Miss Cohen, 37, went to the Manhattan supreme court to discover who had attacked her so she could sue for defamation. The Skanks in NYC blog featured photos of Miss Cohen and described her in a series of unflattering terms....In what may prove a far-reaching ruling, Joan Madden, a New York supreme court judge, rejected the blogger's claim that the blogs were a "modern day forum for conveying personal opinions, including invective and ranting" and should not be treated as factual assertions. The judge quoted a ruling by a Virginia court in a similar case that said that anonymous online taunters should be held accountable when their derision goes too far. Google said it had complied with the ruling by supplying the blogger's IP and email addresses to Miss Cohen's lawyers. The blog was removed as soon as Miss Cohen took legal action. Read more...

What the Proposed Blogging Guidelines Mean for You

There has been a lot of buzz lately on how the federal government, i.e. the Federal Trade Commission, is planning to regulate bloggers writing product reviews. Although this topic isn't new, the reason for the recent discussion about it in the press is because the FTC is currently reviewing its existing guidelines for marketers and product endorsers - which were originally written in the 1980's - and the agency plans to include new media in its revised version. While blogging wasn't even a thought on anyone's minds in the 80's (who had time what with things like Cabbage Patch Dolls and Miami Vice?) now blogging has, of course, redefined how marketers promote their brands to consumers.

I'm sure all of us have been approached to try a product and write a review about it on our blog. Perhaps some of us have even been invited on a trip courtesy of a marketer. Others might even participate in one of the many "pay-to-post" programs out there available to bloggers. All of these avenues can be great ways for companies to spread the word about their brands, and a great way for bloggers to get paid (or at least enjoy free stuff!) The question is: are the marketers - and you as a potential product endorser - within the confines of advertising law when it comes to offering and doing these reviews?

The name of the game is transparency. As long as you as the product endorser is being transparent to your readers about your relationship with the marketer of the product, you should be a-ok. A simple disclosure stating that you were given the product/service/trip, etc. for free, that is clear and prominent to those reading the review, should do the trick. The key is for the consumers reading the post to know that you didn't just pick up the box of Banana Cheerios at the grocery, try it, decided you loved it and wrote a post about it. The perception of your review of that cereal might change if the reader knew up front that you were sent that box of Cheerios by General Mills and asked to review it. Getting that cereal for free might arguably be a form of payment, and merits being disclosed. Bottom line: If you are acting as a proxy for an advertiser, then that needs to be disclosed.

Some folks have been saying that mommy bloggers are the focus of the FTC's review, and that just isn't true. The agency is looking at all forms of new media, and it just so happens that mommy bloggers are "hot" right now and are being targeted by PR companies in a major way to review all sorts of things. But whether you're a mom blogger, a travel blogger, a gadget blogger or a food blogger, you most likely won't have anything to worry about as long as you use honesty as your policy.

In fact, Susan Getgood says it best in her recent post on this very issue: The FTC is focused on deceptive practices, not honest reviews.

For specific tips on how you can make sure you're on the right track, read my 2007 post on DCMetroMoms blog called "Blogging for Bucks" and we'll be discussing this topic some more in October. Which reminds me - are you registered yet?

Ask Suze Orman!

The Blogalicious 2009 and MamaLaw ladies have been invited to participate in Avon’s Exclusive Blogger Audiocast Hosted by Personal Finance Expert Suze Orman, tomorrow! During the audiocast, we'll have the opportunity to ask Suze (as if we're on a first-name basis) questions about women starting businesses in this economy. We're asking our readers for any questions that you would like us to ask Suze and we'll do our best to make sure you're heard! So...if you could ask this finance and media queen a question about succeeding in business, what would you ask?

Deadline to leave your question in the comments is 9am EST on April 23rd. Sorry for the short notice, but we just found out ourselves!