Friday, November 13, 2009
Follow @SantaClaus on Twitter!
[Actually you really can.] A recent survey found that 17% of adult shoppers will use social media in some aspect of their holiday shopping, and 19% will rely on their mobile phones.
Deloitte's 24th Annual Holiday Survey polled more than 10,000 adults in the U.S, and says that of the nearly one in five who plans to use social media sites, 60% say they will do so to find sales, discounts, and coupons; 53% intend to use sites like MySpace and Facebook to research gift ideas, and 52% say they will check the wish lists of friends and family.
No surprise there right? As social media increasingly becomes a routine part of our everyday experiences, it only makes sense that the trend spills over into traditional activities, such as holiday shopping. As we enter into the wonderful, dreadful holiday season, how does social media factor in to your plans?